The story of our Canfund project

The first steps: from idea to prototype

The story begins with a shared observation by the founding team: many investors face complex interfaces, an avalanche of unclear signals, and a lack of consistency between their various positions. The initial objective was to create a working environment where one can track multi-asset exposures, quickly understand what is happening in the market, and remain disciplined, even when volatility increases.

The first prototypes were developed around a unique dashboard, capable of aggregating data from multiple markets. It was not yet a finished product, but rather an idea laboratory where each team member could test scenarios, question the relevance of indicators, and measure screen readability. From this phase, the priority was the same as it is today: to avoid any exaggerated promises, and to focus on tools that genuinely help in decision-making.

Structuring a long-term vision

Very early on, the team understood that a simple trading interface would not be enough. A long-term vision was needed: to offer an investment framework that supports users over time, and not just at the moment of an isolated trade. This involved thinking of the experience as a complete journey, from discovering the markets to building a more advanced investment routine.

This vision was structured around several pillars. Firstly, education: explaining products, risks, and market mechanisms in simple terms. Secondly, consistency: the same risk management principles had to apply to all assets, regardless of their popularity or volatility. Finally, adaptability: some users want a cautious approach, others seek more dynamic opportunities, and the platform needed to be able to cater to both profiles without pushing them beyond their limits.

Canfund Plateforme: building a complete environment

Once the foundations were laid, the work shifted towards building a more complete environment. The team added indicators, alert modules, portfolio views, and performance reports, ensuring that each new element had a clear utility. The idea was not to stack features, but to offer a coherent set, where each tool finds its place.

Over the versions, many adjustments have been made based on user feedback. Some features deemed too complex have been simplified, others have been made more visible, and some advanced modules have been grouped to avoid overwhelming new users. This iterative work has been essential to transform a promising prototype into a stable solution, capable of supporting daily use.

Canfund Crypto: integrating digital assets with method

The integration of digital assets marked an important step. It was not just about adding a few more pairs to an already long list, but about understanding what makes these markets specific: high volatility, sometimes abrupt movements, periods of variable liquidity, and a continuous news flow. The team therefore worked to develop adapted monitoring tools, capable of highlighting risks as much as opportunities.

This involves indicators that illustrate the speed of movements, alerts in case of extreme variations, and portfolio views that clearly show the impact of these assets on overall positions. Investors can thus make informed decisions about the place they wish to give these instruments in their overall strategy, without overestimating or underestimating them.

A user-centric product culture

At the heart of the project's evolution is a conviction: a good platform is built with those who use it. That's why user feedback was integrated from the earliest phases. User tests, exchanges with retail traders, and discussions with more institutional profiles helped identify strengths, pain points, and unmet expectations.

This product culture translates into regular improvement cycles, where the team revisits existing features rather than just launching new options. The focus is on screen readability, notification consistency, easy access to essential tools, and the creation of typical scenarios that users can adapt in their own way. The platform does not impose an investment style; it provides structures for everyone to build their own.

Towards maturity: iterations, feedback, and improvements

Over time, the project has matured. Early users have seen the solution evolve, gain stability, and be enriched with educational sheets, step-by-step guides, and resources focused on understanding risks. Internal benchmarks have been put in place to verify that developments genuinely add value, and do not merely follow trends.

This path to maturity is not linear: some ideas promising on paper proved less useful in practice, while more discreet functions, with use, became key elements in investors' daily routines. This continuous adjustment process is an integral part of the project's history, and it will continue at the pace of real user needs and market developments.